“The Frame” TV from Samsung will bring you a museum atmosphere right into your living room. We all know that television has become our everyday part, so why not use it as a beautiful image? A truly original idea from artists and designers! But let’s go back to TV. After turning off the TV, it automatically switches to Art Mode, in which thousands of original works are stored, and the brightness is adjusted to match the light in the room, to better fill the space and to appear as a true artistic image. You can have the frame in a white, black or even wooden dress and by purchasing this “frame” you will support not only the technological brand but also talented artists whose works are hidden in television. Often we only have a black picture on TV, so why not watch Barry McGee or Luisa Lambri? Photos and video below! Designed by Arthur Kenzo, Yves Behar, fuseproject and Samsung team.