Starting a website? Trying to grow your internet presence and give your business more reach? In a time where there’s a seemingly infinite amount of information online, SEO — or “Search Engine Optimization” — is more important than ever for content creators to stand out above the rest. In this course, David Cogen — who runs TheUnlockr (a technology site with over 250,000 monthly impressions) — will teach you everything you need to know about SEO. We’ll go into what SEO actually is, how Google and YouTube decide what content to show people searching, and how you can gain regular traffic to your site or YouTube channel. By the end of this course, you’ll know how to research your audience and keywords, and then create SEO-optimized content that ranks.